مطالعه استراتژی برند کارفرما در مشاغل خصوصی از چشم انداز مدیریت منابع انسانی

In order to gain advantage in the competition for talent, private enterprises have to create an enabling strategy to attract and retain talent, which is employer brand strategy. The paper defines the meaning of employer brand, and then from the actual situation of private enterprises, it explores methods for private companies to build employer brand in order to establish a good image of employer brand, attract and retain talent, and can give some guidance for companies’ sustainable development.